Detroit Lions star Amon-Ra St. Brown lands a major national endorsement deal with Honey Nut Cheerios in July 2025, becoming the new face of the cereal.
StatPro NFL Beat Reporter
Forget your morning coffee, Detroit. The best part of waking up is now seeing a Lions star in your kitchen. In a massive move that elevates his profile to the national stage, wide receiver Amon-Ra St. Brown has signed a major endorsement deal with General Mills, becoming the new face of Honey Nut Cheerios. This isn't just a local ad; this is a nationwide campaign featuring the Sun God on cereal boxes, a clear sign that the league and its sponsors are taking notice of what's building in the Motor City.
Get ready to see Amon-Ra St. Brown's signature headstand pose in the cereal aisle. The Sun God is officially the new face of Honey Nut Cheerios.
Amon-Ra St. Brown will be featured on Honey Nut Cheerios boxes across the country this fall, complete with his signature headstand celebration. The boxes are set to hit stores in August, cementing his status as one of the NFL's most marketable young stars. It's a well-deserved honor for a player who has been the model of consistency and hard work, amassing an incredible 430 receptions, 4,851 yards, and 33 touchdowns in his career. This deal, highlighted by both the Detroit Free Press and ABC 7 Detroit, is more than just a paycheck; it's validation for a player and a franchise on the rise.
While St. Brown secures his bag, his teammates are grinding it out for roster spots. Tim Twentyman's latest training camp preview focused on the linebacker corps, a group defined by intense competition. With established starters and hungry young players battling for snaps, the depth at the position is a testament to the culture Brad Holmes and Dan Campbell have built. Every player is fighting to prove they belong, creating the internal iron-sharpens-iron environment that fuels championship contenders. No major moves were announced, but the message is clear: no spot is guaranteed.
The national buzz isn't limited to cereal boxes. On the 'Wake Up Woodward' show, the conversation turned to the Lions' big-picture potential. Analysts are no longer asking if the Lions are good; they're debating how far they can go. The discussion centered on the quarterback's composure under playoff pressure and the team's overall leadership. Adding to the excitement, rookie Terrion Arnold was singled out as a potential breakout star for the upcoming season. It's a narrative shift that fans have been waiting for: the Detroit Lions are being discussed as legitimate contenders.
Individual accolades, intense position battles, and growing national respect—it's all happening in Detroit. As Amon-Ra St. Brown takes his brand to the national stage, the team itself is preparing to do the same on the field. The pieces are in place, the expectations are sky-high, and as training camp continues, the journey to justify that hype is the only story that matters.
