Cowboys owner Jerry Jones said George Pickens “needs the ball coming in his direction more.”

Jones apparently isn’t happy with Pickens’ usage through Week 8. Pickens has been targeted on 22 percent of his pass routes on the season, well below CeeDee Lamb’s 34 percent rate. He’s accounted for 31 percent of the team’s air yards, nearly the same rate he saw in 2025. In the Cowboys’ humiliating Week 8 loss to the Cardinals, Pickens had nine targets, one short of Lamb’s ten. Perhaps Jerry has not adequately studied the spreadsheets. Either way, Pickens remains an upside WR2 headed into Week 9.