While the Dallas Cowboys Cheerleaders shine on Netflix, OC Brian Schottenheimer puts the 2025 season's pressure squarely on QB Dak Prescott's performance.
StatPro NFL Beat Reporter
While Cowboys Nation tuned in Wednesday for the season two premiere of 'America's Sweethearts' on Netflix, the real-life drama for the 2025 season was being scripted just down the road in Frisco. As the world gets an inside look at the grueling competition to make the world's most famous cheerleading squad, Offensive Coordinator Brian Schottenheimer made it crystal clear that another high-stakes performance—that of quarterback Dak Prescott—will define the team's success this year.
The offense's fortunes are tied to Prescott's performance.
The much-anticipated second season of 'America's Sweethearts: Dallas Cowboys Cheerleaders' dropped on Netflix, pulling back the curtain on the intense journey to earn a spot on the 36-member squad. This season expands its scope, chronicling a five-city Texas audition tour and even incorporating fan voting. With Kelli Finglass and Judy Trammell at the helm, the series follows 23 veterans and a host of rookies through a training camp that's as much about athletic prowess as it is about media savvy. The premiere also highlighted a new partnership with beauty brand Charlotte Tilbury and featured a guest judging appearance from music superstar Kacey Musgraves during the solo performance portion of auditions, adding even more star power to the spectacle.
On the football side of the house, the message for 2025 couldn't be more direct. Offensive Coordinator Brian Schottenheimer, facing a pivotal year himself, stated plainly that the team's success hinges on Dak Prescott. 'The offense's fortunes are tied to Prescott's performance,' he acknowledged, putting the weight of a bounce-back season squarely on his QB1's shoulders. After an offseason spent building the offense around Prescott, the pressure is immense. Every decision, from personnel moves to play-calling, has been made with the goal of maximizing Dak's ability to deliver. For Schottenheimer and Prescott, there are no excuses; it's perform or perish.
With no game on the schedule, Wednesday served as a perfect snapshot of the modern NFL offseason. It's a time of intense preparation happening on multiple fronts. While the cheerleaders perfect their routines and navigate the demands of reality TV, the players are deep into their own conditioning and playbook study. This is the quiet grind before the roar of training camp begins. The final DCC roster is expected in July, which will coincide with the football team reporting for duty, officially kicking off the march toward the regular season.
With the DCC finalizing their roster in July and the football team gearing up for training camp, the narrative is set. From the high kicks on screen to the high stakes on the field, every corner of the Cowboys organization is facing a season defined by performance. The lights are on, and now it's time to deliver.
