Keon Coleman

Keon Coleman caught 1-of-4 targets for 12 yards in Buffalo’s AFC Championship Game loss to Kansas City.

He also drew a five-yard defensive pass interference penalty. Critics raved about the idea to throw a third-and-goal back-shoulder fade to Coleman on the goal line with 6:23 left, with reviews like “baffling” and “I hate goal line fades.” Coleman managed to catch just 29 of his 57 targets this year, finishing his rookie year with a 29/556/4 receiving line. He’ll likely at least start as one of Buffalo’s outside receivers in 2025, but between the lack of passes the Bills are throwing and the drops Coleman showed in 2024, he’s probably best approached as a sleeper in 2025 drafts. That’s not to say he can’t become more than this, but the shape of “more” is going to have to involve improvement from the young receiver to be fantasy-relevant.